Food cart Franchising
1. What do you look for in a potential Franchisee?

  • A potential dealer should be willing to invest money, willing to find a good location for the unit, and willing to follow set standards. Potential dealer should possess an entrepreneurial spirit and the commitment to push sales of products.

2. How can a potential dealer apply for a Franchise?

  • A potential dealer can inquire about the Franchise opportunity via telephone, fax, email, and personal visit.
  • The potential dealer should provide the following requirements in order to facilitate the application process: completed application form, photograph and location map of proposed site.
  • Application forms can be obtained from and submitted to Filtrepreneur Franchise, Inc. at Greenhills, San Juan City office.

3. How much does Franchise cost? What is included in the Franchisee fee?

  • For a cart Php26,888.00 to P250,000.00
  • The Franchise fee is inclusive of the following: cart with signages and equipment. There are no annual franchise fees, no royalty fees and no store-opening fees.
  • Also, the franchise fee includes the license which allows the dealer to operate and use the trademark of Franchise. The Franchise Cart terms is three (3) years.

4. When does the dealer have to pay the fee?

  • Once dealer’s application is approved, franchisee needs to sign a franchise contract and pay the required franchise fee.

5. How long does it take to open a Franchise shop?

  • The Franchise business development process takes 3-4 weeks. The activities include processing of applications, construction of the cart, equipment and materials preparation and training.

6. How many units can a single franchisee own?

  • A single franchisee can own multiple units for as long as they can pay the necessary fees for the said units and observe the standard operation procedures set by Franchisor.

7. Where can dealers locate their Franchise Outlet?

  • Franchisee can locate in high foot traffic areas. They can sell in schools, malls, bazaars and during special events. The company will ensure that no two Franchise outlet are located within 500 meter radius so dealers can fully realize the returns of his investment and not compete with another Franchisee.
  • In cases wherein the unit is located within a building which has a potential for expansion within or around the said location, the dealer is given the right of first refusal to proposals which shall arise in the future.

8. What is the dimension of the cart and area requirement?

  • It depends on the foodcart’s concept.
  • Area requirement: 2.5 m. x 2.5 m.

9. How much can a franchisee earn?

  • Franchisee profitability depends highly on where he locates his cart. Gross margin is estimated at 40%.
  • In order for franchisee to recoup his expenses (cost of goods, rental, depreciation, utilities and labor), he needs to sell about P2,500 per day (assuming rental is at P10,000 per month).

10. What kind of training will the Franchisee receive?

  • The franchisee and his manpower pool will be trained in basic cart operation and product handling by Franchisor personnel.

11. Who will be responsible in the recruitment and training of the personnel?

  • Franchisee shall source, screen and select the required personnel. For Cart operation minimum of one (1) person per shift.
  • Franchisor will conduct certain training programs which the dealer and his personnel must personally attend and successfully complete before they are allowed to operate and/or manage the unit.

12. What products will be sold in the Franchise outlet? At what price would the products be sold?

  • For the cart operation, all Franchise products.
  • Franchisee is not allowed to sell any other food item other than those specified by Franchisor.
  • Franchisor will provide the standard price list of the products indicating the dealer’s selling price to the consumers. Franchisor shall peg the prices of such products according to the targeted profitability rates that will provide reasonable returns to the dealer.

13. How will Franchisor ensure product quality and standard of operations are being upheld?

  • Franchisor will designate employees and agents who shall audit shop operations on the basis of Franchisor’s approved standards on service, product quality, cleanliness, equipment maintenance, atmosphere, etc.

14. Is delivery free for product orders?

  • For NCR customers, a minimum order of P3,500 is required for free delivery service.
  • For nearby provinces north and south of NCR, minimum order amount varies depending on the distance and approximated travel time. However, we will advice the distribution/pick-up center near your area.

14.1 How about product shipping and freight services?

  • For product shipping and/or forwarding via sea and land only, charges will be shouldered by the franchisee, delivery to terminals however will be free for orders P3,500 and above.
  • For product orders P25,000 and above, freight charges via land and sea will be shouldered by the company.

14.2 Are there any other source for franchise products?

  • Look for the nearest distributor / pick-up center within your area.

15. Is there zoning rule for similar franchise concept franchisees?

  • Food carts with same concepts must be 500 meters away from each other.

16. What is the shelf life of the products

  • Products, as long as kept frozen, last for 60 days.
  • Once defrosted, products should be consumed with 24 hours. First in, first out.
  • Left-over or unconsumed products should be returned to the freezer and likewise should be consumed within 24 hours.

17. Are documents for permits application readily available?

  • Documents required stall application can be made available upon request.

18. What is the duration of the franchise agreement?

  • Franchise agreement is good for 3 years, however, it can be extended with a minimum renewal fee.

19. How will you deliver the franchise package (cart and equipments) in provinces far from Manila?

After paying the Franchise Package through Metrobank or BDO, delivery can be arranged through available courier (Fedex, DHL, LBC, JRS, etc.) in Franchisees area. Charges will be shouldered by the Franchisee.